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Winning with client experience: A roadmap for the finance sector
In this competitive sector, businesses are under increasing pressure to differentiate their services. One critical area that offers significant differentiation potential is the client experience.
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How to stop your CRM system from becoming a very expensive address book.
It seems shocking to me that in 2018 69% of CRM projects failed across the UK. Considering the implementation of of these systems costs upwards..
Join in or fail. Client experience design is no longer a nice to have
You can no longer afford to overlook the significance of client experience. However, many organisations are failing to adapt to evolving client expectations...
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Content is not king
I hear the phrase 'content is king' on a daily basis, and whilst I applaud its sentiment, it drives me mad. It guides people down a path of thinking "as long as I am putting something out there, then I'm doing the right thing". This could not be further from the truth.