Privacy and cookies
Avidity Marketing Limited trading as Avidity Marketing, 'we' or 'our' is committed to protecting the privacy and security of your personal information.
This Privacy Notice describes how we collect and use personal information about you during and after your relationship with us pursuant to the Data Protection (Jersey) law 2018 (“DPJL”).
Avidity Marketing is a "Data Controller", which means we are responsible for deciding how we hold and use personal information. We are a limited company incorporated in Jersey under registration number 132631. We will comply with data protection law, the principles of which says that the personal information we hold about you must be: -
Used lawfully, fairly and in a transparent way.
Collected only for valid purposes that we have clearly explained to you and not used
in any way incompatible with those purposes.
Relevant to the purposes we have told you about and limited only to those purposes.
Accurate and kept up to date.
Kept your data only as long as necessary for the purposes we collected it.
Avidity Marketing is accountable to you and the Authorities to show compliance with DPJL and demonstrate how we are compliant.
The Data Protection Manager ("DPM")
We have appointed a DPM to oversee compliance with this Privacy Notice.
If you have any questions about this Privacy Notice or how we handle your personal information, contact the DPM at firstname.lastname@example.org
You have the right to make a complaint at any time to the JOIC.
Contact details for these are outlined at the bottom of this Privacy Notice.
The Kind of Information We Hold About You
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
To explain this to you, we will list our different services when we collect or use additional information about you.
How Is Your Personal Information Collected?
We collect personal information about you when you contact us, engage us to provide a service or provide us with your data for another specific purpose.
What information do we collect about you?
What Special Category Data do we collect about you?
Avidity Marketing does not collect Special Category data from its clients unless it forms part of the work you have specifically engaged us to do. If that is the case, we will explain our legal basis for processing your data and your rights to withdraw consent, if that is the legal basis used at the time.
How We Will Use Information About You?
We will only use your personal information when the law allows us to.
Most commonly, we will use your personal information in the following circumstances:
You have entered a Contract with us to provide you with a service; an example of this would be when you have engaged Avidity Marketing to handle your campaign launch or plan and design your website.
We need to comply with a Legal Obligation; an example of this would be when we need to process your data for our tax records.
Where it is necessary for our Legitimate Interests (or those of a third party), your interests and fundamental rights do not override those interests. An example of this is when as a client of our services make contact with you about a new service or project that you would be interested in or we believe you would expect to receive from us.
We may also use your personal information in the following situations,
• Where you have given, your Consent to contact you for a specific purpose, such as subscribed to receive our newsletter or marketing material from us.
Change of purpose
We will only use your personal information for the purposes we collected it unless we reasonably consider that we need to use it for another reason and that reason is compatible
with the original purpose.
If we need to use your personal information for an unrelated purpose, we will notify you and explain the legal basis that allows us to do so.
We do not pass on information gained from your engagement with us without a clear legal basis for doing so. However, we may disclose your Personal Information to meet legal obligations, regulations, or valid governmental requests.
We use certain third parties also known as Processors to provide or support our services. We have appropriate agreements in place with those processors to ensure the safety of your information. For information on these processors please see the table below. We do not share your information with any processors for the purposes of direct marketing.
The current data processors used by AVIDITY MARKETING are.
Description of processing
Link to Privacy Notice
PropelFwd Data Protection Managers
Privacy Notice - PropelFwd
For email marketing, social
media publishing & reporting,
management, landing pages
and contact forms
Website access and use
monitoring using cookies. Refer
Processors are other organisations/services carefully chosen by Avidity Marketing to process your information correctly and securely. In the case of organisations outside of Jersey, the United Kingdom and the European Economic Area (EEA).
(a) We have prior written instructions for the transfer or
(b) We have entered into specific contractual terms with them to ensure that they treat your personal data in a way equivalent to that in which they would be required if they were established in Jersey.
We ensure that your privacy rights are respected in line with this Notice and the same protection is given to your personal data as laid down by the DPJL.
We have put in place appropriate security measures to prevent your personal information from being accidentally lost, altered or disclosed, or accessed in an unauthorised way. In addition, we limit access to your personal information to those Staff, Agents, contractors and other third parties on a need-to-know basis.
They will only process your personal information on our strict instructions, and they are subject to a duty of confidentiality.
Details of these measures may be obtained from our DPM. 3
We have put in place procedures to deal with any suspected data security breach and notify you and any applicable regulator of a suspected breach where we are legally required to do so.
We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including to satisfy any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your data. The purposes for which we process your data and whether we can achieve those purposes through other means and the applicable legal requirements.
You can request our Data Retention Schedule from our DPM if required.
In some circumstances, we may anonymise your personal information so that it can no longer be associated with you, in which case we may use such information without further notice to you.
Rights of Access, Correction, Erasure, and Restriction
The personal information we hold about you must be accurate and current. Please keep us informed if your information changes during your relationship with us.
Under certain circumstances, by law, you have the right to:
Request access to your personal information (commonly known as a "data subject access request"). This right enables you to receive a copy of the personal information we hold about you and to check that we are lawfully processing it.
Request correction of the personal information that we hold about you. This right enables you to have any incomplete or inaccurate data we hold about you corrected.
Request erasure of your personal information. This right enables you to ask us to delete or remove personal data where there is no good reason for us to continue to process it. You also have the right to ask us to delete or remove your personal information where you have exercised your right to object to processing (see below).
Object to processing your personal information where we rely on a legitimate interest (or those of a third party). There is something about your situation that makes you want to object to processing on this ground. You also have the right to object to processing your personal information for direct marketing purposes.
Request the restriction of processing of your personal information. This right enables you to ask us to suspend the processing of personal information about you, for example, if you want us to establish its accuracy or the reason for processing it.
Request the transfer of your personal information to another party.
If you want to review, verify, correct or request the erasure of your personal information, object 4
to the processing or request that we transfer a copy of your personal information to another party, contact our DPM at
You will not have to pay a fee to access your personal information (or exercise any other rights). However, we may charge a reasonable fee if your access request is unfounded or excessive. Alternatively, we may refuse to comply with the request in such circumstances.
How to request your information and what we may need from you
You can use the Data Subject Access Request form on our Cookie Banner. You can also email in your request, make your request over the telephone verbally to one of our team, whatever way you feel more comfortable with.
If you have any questions about this process or any of your rights, contact our DPM at
We may need to request specific information from you to help us confirm your identity and ensure your right to access the information (or exercise any of your other rights).
We will respond to your request without undue delay, but certainly within 4 Weeks after satisfactory verification of your identity. In some circumstances, we can apply an eight-week extension to this time frame when the request is complex in nature, and it cannot be answered in the four-week time frame. If this is to happen, we will inform you as soon as possible.
Right to Withdraw Consent
In the limited circumstances where you may have provided your consent to the collection, processing and transfer of your personal information for a specific purpose, you have the right to withdraw your consent for that specific processing at any time.
To withdraw your consent, contact our DPM at email@example.com
Once we have received notification that you have withdrawn your consent, we will no longer process your information for the purpose or purposes you originally agreed to unless we have another legitimate basis for doing so in law.
Changes to this Privacy Notice
We reserve the right to update this privacy notice at any time, and we will provide you with a new privacy notice when we make any substantial updates.
We may also notify you in other ways from time to time about the processing of your personal information or requesting you to confirm the accuracy of the information we hold on you.
We want the chance to resolve any complaints you have about how we process your information. You have the right to complain to JOIC about how we have used your data.
The details for each of these contacts are:
Avidity Marketing Limited
Le Clos de Bas, 8 La Citadelle Estate, La Rue De La Ville Au Bas, St Lawrence, Jersey JE3 1ER email firstname.lastname@example.org
Jersey Office of the Information Commissioner
2nd Floor, 5 Castle Street, St Helier, Jersey JE2 3BT
Telephone +44 (0) 1534 716530 or email email@example.com